Leanda Helms's profile

Dollar Store Item Rebranding

During my time at Arcadia University I was tasked with rebranding preexisting dollar store packaging in order to help increase the worth of the product. I chose a package of three mice being marketed as cat toys. Originally the toys were in a plastic bag with a cardboard seal, this rebranding saw them move into a container that could very well increase their worth. 
The above photos feature the product obtained from the dollar store, the mouse, with its new packaging. The packaging was an aluminum can with a paper wrap, a cheese patterned insert, and a plastic window on the lid to feature the product. 
Dollar Store Item Rebranding
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Dollar Store Item Rebranding

During my time at Arcadia University I was tasked with rebranding preexisting dollar store packaging in order to help increase the worth of the p Read More

Published: