“Weather Vain” - Force Majeure

Editorial concept featuring Mother Nature reimagined as a vengeful spectre bent on our destruction, borne of derision, deception, and denial. Long past caring, she smokes a cigarette and unleashes a menacing tornado with the cool detachment of some forsaken mistress savouring the demise of all who took her for granted. Her message and countenance are clear: “If you don’t give a damn about me, why should I give a damn about you?” It is a withering message in more than one sense. And so, our plight is rendered a non-issue, as implied by the title of the illustration which intimates both our inability to win her back, and the hubris that turned her against us in the first place.

Here, a healthy, hydrated hand reaches out from across a lake and cradles a weakened, pallored hand borne of a scorched desert in a show of life-giving support. It is an image of high contrast that was designed to both exemplify and visualize the necessity of water, the fragility of our existence for lack of it, and leave the viewer feeling appreciatively physically quenched and parched at the same time.

Concept highlighting strategic development when it comes to planning pensions on the part of retirement services organizations, featuring the themes of education, customer service, investments, benefits, and financial management.

Featuring references to solar and wind power, flora, fauna, figures, and finance. Additionally, the concept encourages one’s eye to track left to right and upwards in the fashion of a positive trendline, thus adding to the inferred themes of optimism and growth embodied by the piece.

Editorial graphic depicting America’s withdrawal from the Trans-Pacific Partnership (TPP). In the foreground, a businessman wrings his hands and contemplates the conspicuous absence of the United States from a piece of artwork highlighting all of the member countries of the trade agreement. Given the rampant controversy pro and con surrounding this particular piece of legislation, one might interpret the ambiguous expression on his face as one of joy, or apprehension and worry at the US’s decision to abandon the alliance.

Editorial magazine cover image created for purposes of illustrating Canada’s intention/strategy to mitigate and circumvent potentially negative repercussions arising from US policies pertaining to trade with Mexico (represented by the stormy, "split" background.)

A fetus hangs by its umbilical cord from the foam “placenta” of a beer to illustrate (and warn of) the dangers, interconnectedness, and consequences of consuming alcohol during pregnancy, be these genetic and/or motor vehicle hazards. The word “thriving” was used in the slogan as a quasi-homophone to further these ends. The title “Last Call” is can be taken as a final warning about the perils of taking such risks with regards to the welfare of both mother and her unborn, or, it may be interpreted as a call for conscionable, self-imposed abstinence from alcohol upon conception. The concept also features a bit of classical “subliminal messaging” (see if you can find it!)