Hiebert Health Care Exchange Inc.
Created for a nurse practitioner, a pair of hands gently cradles a heart (perhaps the most popular and archetypal symbol of health one can imagine) to convey the message of tenderness and careful observance of need. The graphic is also reminiscent of a pair of wings in four distinct regards: they resemble those seen at the top of a caduceus; can be taken as “angelic,”; resemble those of pilot’s wings (this as the client is in fact a licenced pilot); and finally, elicit a spirit of worldliness and accessibility, a kind of “have health will travel “attitude that dictates care for all whenever, wherever. A traditional, “conservative” serif font was used to create a feel of establishment with regards to the length, breadth, and depth of the client’s career with the remainder of the text utilizing more contemporary-looking sans-serif font to imbue the logo with a modern feel that speaks to younger or more progressive individuals. To this end, the two sets of text strive in tandem to create a sense of all-inclusiveness, tradition, and forward vision.