This concept design illustrates my attempt to solve the task of creating a new Mazda logo that would represent all its brand values in a sleek new shape, in the upcoming decades.
The task was part of the Mazda Design 2019 contest. The main motif was suppose to reflect the ideas described by a japanese word - Ma. It's a polysemic word, meaning "space between", "pause" or "breath".
I am delighted to announce that this work, called "Blade Rider", will be featured at the Łódź Design Festival's exhibition, as one of the 16 best propositions submitted for the Mazda Design contest.