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    Aqua Carpatica packaging presented here, is a concept design created for a international contest “The Perfect Shape for The Perfect Water” held b… Read More
    Aqua Carpatica packaging presented here, is a concept design created for a international contest “The Perfect Shape for The Perfect Water” held by Carpathian Spring and Cohn&Jansen in 2010. Read Less
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Aqua Carpatica
 
Aqua Carpatica is a brand of naturally sparkling mineral water originating from the Carpathian Mountains. Its pristine source delivers probably the purest drinking water in the world.
 
DESIGN CHALLENGE
The creation of a unique and exclusive bottle for a top premium product, that would ultimately compete with such brands as: Bling, Ogo, Voss, Ty Nant. Designated for HORECA distribution only. Sustainability and recycling are very important issues.
 
DESIGN SOLUTION
Ultimately pure water needs a packaging, that doesn’t hide the product inside, but shows it off outside, expressing its top quality. To achieve that, I tried to obliterate the boundary between packaging and its content.
 
Credits:
Marek Jagusiak - design / art directing
Krzysztof Szromek - 3D rendering
 
 
PURE SHAPE FOR THE PUREST WATER
 
It took me some time to find an austere, unpretentious shape of the bottle I was looking for. Nonetheless, it was clear to me from the very beginning that I need to show some rythm on it. Something reflecting the nature of water, like ripples appearing on a surface of a lake in a rainy day.
 

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