Hopfest Craft Beer
Hopfest displays a traditional approach to designing a beer label. To not to become too conventional though, there are a few tonge-in-cheek elements in it. The shape of the bottle is also quite unique so hopefully, the overall apperance presents itself like a fussion of old and new.
Technically, Hopfest comprises of 4 styles of craft beer. The challange I had in my mind, was executing a line of packaging for a high end product with a minimum resources in materials. The graphic design itself was supposed to be a primary mean of "selling the product".
The project scope: structural design of the bottle, brandig ,custom lettering, labels graphic design, 3d modelign and rendering.