The People's Market at Parkville
Parkville's People's Market objective is to provide the community with sustainable commerce and deepening relationships through the expansion of the local market.
With the identity attributes; beneficial, creative, synergetic, and authentic, the brand colors, patterns, type, and photographic treatments epitomize the essence of what the market strives for as a brand. Bringing together people and commerce to create a thriving interactive community is what the branding achieves. Having observable representations of the attributes through mocking up possible touch points helps to visualize the brand as a whole. The separate parts create a whole brand and completes the vision for how the objective is achieved through the attributes listed.
Creating a brand that's beneficial, creative, synergetic, and authentic takes a lot of thought and moving pieces.
With the identity attributes; beneficial, creative, synergetic, and authentic, the brand colors, patterns, type, and photographic treatments epitomize the essence of what the market strives for as a brand. Bringing together people and commerce to create a thriving interactive community is what the branding achieves. Having observable representations of the attributes through mocking up possible touch points helps to visualize the brand as a whole. The separate parts create a whole brand and completes the vision for how the objective is achieved through the attributes listed.
Creating a brand that's beneficial, creative, synergetic, and authentic takes a lot of thought and moving pieces.
Creating a meaningful brand is inspired by those who participate in the market. Vendors and customers alike are what makes a flourishing market. We want to entice customers by proudly showing off our vendor's products and make sure that our vendors know we appreciate and value them. By having an authentic brand that's creative and timeless, we will appeal to all of our audience members.Going to the market and buying from local growers and crafts people creates a strong community. The People's Market branding includes customers too. We want to showcase the vendors while making the entire brand enticing for all who visit.
The branding needs to not only look beneficial, but feel it too. Designing with this attribute in mind seems vague, but it's achieved through the use of imagery and fresh colors. The green symbolizes growth and is reminiscent of fresh vegetables.
The creativity of the designs comes from the originality of the subjects, but also the use of the patterns. We want to showcase the creativity of the brand, and its assets through the use of ready-to-use templates, simplistic color palettes, and beautiful imagery.
Authenticity is key to the brand. The use of candid photos, bright colors, and even the basket logo make the vision of authenticity come to life.
Synergy is the working of different elements together is a pleasing way. The photographic genuineness working with the patterns is what shows synergy in the brand.
Syn·er·gis·tic + ENERGETIC
Syn·er·gis·tic + ENERGETIC
Letterheads, and Vendor Packets will need a full-size envelope. All pieces have the signature Verdant Green and watermark.
Recyclable Market Tote - revenue stream and marketing
Street Banners for pedestrians and drivers.
Marketmaster Canopy - can also be sold to vendors.
A responsive website that is easy to navigate and clean for ease of accessibility.
