Whenever you visit a new city the first impression is often formed in the city's airport. Moreover, if you're only laid over someplace for a day, all you may know about the city is formed from your time at the airport.
The goal of the new Kansas City International Airport is to create an atmosphere where people actually wanted to be, and that engulfs the rich culture of Kansas City.
At first glance, Kansas City is recognized for its love of BBQ, Craft Beer, and tornados/Oz.
But ask any local, they'll tell you about the rich History, Arts, and Music that encompasses the warm and kind culture of Kansas City.
With a City with such a broad history, how does one create an identity that both nods to our roots as well as stays relevant and modern?
Also, with Kansas City being home to several globally accredited design agencies / firms / studios it's important that the nearby airport lives up to design standards.
From the historic architecture, to the Green Lady Lounge, and of course iconic brands such as Roasterie Coffee, it's easy to see a clear Art Deco and Jazz Age influence that engulfs much of our Arts culture.
The goal was not to create pure Art Deco / Jazz Age design, but to be inspired by it.
This was done by dissecting the defining qualities of the style periods; Repetition, Rhythm, and Geometry.
3 variations of the signature, to be used at appropriate scales.
Brand Solutions in practical environments.