As the sun slowly rose over the Westport High School running track, Skyler miscounted the number of laps run... again! Frustrated, Skyler ran home (breaking to do some push-ups and such) and on the way passed out because of forgetting to eat or drink before running. After such a rude awakening Skyler with the help of athletic and nutritionist friends; started researching how to better track health. 
They knew what they'd develop with had to be able to track cardiovascular health, distance/reps, food intake, and it needed to be lightweight in additional to informative. 
All this resulted in the GeMo (Get Moving / More) a health tracker that wraps around the wrist and / or ring finger to measure heart-rate, tracks reps through motion, laps through gps, and food intake and information through the connected app.

For this bright, energetic, and competitive product, the branding needed to stand out against all other fitness trackers.

To do so, we're using bright colors, a strong slab-serif, fun flat vector artwork, and inspiring / active photography.

Informative Magazine.

Mobile Friendly Website.





Get more. Get moving
GeMo - Identity
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GeMo - Identity

A prospective branding project for a fitness tracker
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