Abigail Michelle Gunkel's profile
Sight Unseen - Play Campaign
Sight Unseen is a play, written by Donald Margulies, and performed by the JCCC Theatre Department in March 2019.
The Advanced Type classes in Fall 2018 were given the task to create a poster design to be hung around school, a program cover, and a web promo advertisement.
After reading the play and meeting with the theatre department head, I got to work!

Something that I was inspired by when reading was the interaction of opposites. 
The play was constantly switching scenes from the past and present, also implying a warmth of the past and the coldness of present. I also was inspired by the almost apathetic nature of Jonathan, and the loud and controlling Patricia, particularly how she inevitably never got her way.

This poster is simply a studio scene. The sketchbook is sitting atop a used painting tarp, and leaning against a canvas and jar of acrylic paintbrushes.
I gave the image an almost sepia color scheme and a grungy texture to imply that this image is older, but warm, which symbolize the past.
I had the shapes and the text sharp and geometric to give a modern feel to symbolize the present.
The layering of the image, shapes, and text are to give the implication of beauty in art, but also the struggles of the characters. In particular the lack of say the leading lady (Patricia) had. I also wanted the sketch to be partly Unseen because it's a self portrait and I didn't want it to look too much like myself.

Web Promo - to be promoted around the school on the hallway tv's, and on the schools website and social media.

Brochure cover, to be handed out each show. Contains information of the actors and the play.
Sight Unseen - Play Campaign
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Abigail Michelle Gunkel's profile
Abigail Michelle Gunkel

Sight Unseen - Play Campaign

Advertising campaign for a performing arts group.

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Published: