SWINDLER & SWINDLER X CLOUDY CO.

Ravensworth Wines is a small winery in the cool climate, high country, Canberra District of New South Wales, Australia.

Wine maker Bryan Martin has a background in food science and until recently wrote
a weekly column in The Canberra Times titled ‘Paddock to plate’. These articles were
a weekly culinary adventure and a vehicle for Bryan to explore his eclectic ideas; part science experiment, part humorous ranting with a recipe thrown in for good measure.

The current Ravensworth label range was inspired by Bryan’s relationship to food and feature an illustration of Steven Noble of a traditional larder scene reminiscent of a 17th century Flemish painting.

In additional to the current label range, a new ‘estate’ range is being developed that will showcase the wines made using fruit grown on the property by Bryan and his family.

The Estate Ravensworth illustration is a slightly grotesque representation of the traditional coat of arms you can find on bottles of wine. In this parody there is cooking tools, pig head, insects, all of them nice, quirky and morbid in the same time. The composition is reinforced by the addition of a gold foil, bringing light, warmth, and elegance. 

Elements from the current label realized by Steven Noble, such as the cleaver and various cooking implements needed to be included in the new illustration as a way to link the two ranges and reinforce the branding.

Concept and art direction by Cloudy Co. :  https://www.cloudyco.com.au/

FIRST SKETCH 

FINAL COMPOSITION

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THANKS FOR WATCHING !