Sainsbury's Taste The Difference brand.
• SAINSBURY' S •

I had the chance to work for Sainsbury's on dressing labels for their relaunched Taste The Difference brand.

Mike Coupe, Sainsbury’s group commercial director, said: “The relaunched Taste the Difference range is our biggest ever investment in own brand and represents a great opportunity for us. All of our products are either tested on customers or selected by experts and we have acted upon their suggestions to ensure each offers the very best in both quality and flavour.

There is 6 different label :
• Pomagranate & Ras el Hanout
• Pesto Salad
• Miso & Citrus
• French Vinaigrette
• Balsamic Vinegar
• Raspberry vinaigrette

Here are the first sketches, grey blocks are the label name and the table of nutritional information.
And here are the final illustrations : 
Thanks for watching ! 
I hope they are as good as enjoyed illustrating them ! 
Sainsbury's Taste The Difference brand.
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Sainsbury's Taste The Difference brand.

Illustrations for Sainsbury's Taste the difference brand dressings.
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Published:

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