Swindler & Swindler's profile
Sainsbury's Taste The Difference brand.

I had the chance to work for Sainsbury's on dressing labels for their relaunched Taste The Difference brand.

Mike Coupe, Sainsbury’s group commercial director, said: “The relaunched Taste the Difference range is our biggest ever investment in own brand and represents a great opportunity for us. All of our products are either tested on customers or selected by experts and we have acted upon their suggestions to ensure each offers the very best in both quality and flavour.

There is 6 different label :
• Pomagranate & Ras el Hanout
• Pesto Salad
• Miso & Citrus
• French Vinaigrette
• Balsamic Vinegar
• Raspberry vinaigrette

First sketches :
 Final illustrations : 
Pack shot : 
Thanks for watching ! 
Sainsbury's Taste The Difference brand.


Sainsbury's Taste The Difference brand.

Illustrations for Sainsbury's Taste the difference brand dressings. 6 labels created : pesto, pomagranate, vinaigrette, miso, and raspeberry