UBER '17 Evergreen Paid Media (Display & Social)
Working at Uber means different challenges everyday. This rider campaign is all about destinations. A major reason people don’t use Uber is that they don’t think they have a reason to use it. We wanted to show them some of the ways Uber can take them. Whether it's upfront pricing, availability, affordability or all of them, there will always be a reason.
My team created the concept, sketches and storyboards. The 3D work has been done in collaboration with the cool guys at "PlusOne Amsterdam" to produce such clean and minimal videos that focuses on the message without a clutter. That's how Uber transforms your life.
The challenge was to create new compelling way to show potentials drivers how can Uber change their life just like the riders. We wanted to utilise the power of new Facebook product "Canvas" for the first time. We tried to tell a story while communicating top benefits claims. These canvases were created from concept to execution in few days.