UBER Summer '17 Toolkit
Every destination within reach
Summer travel is a marketing opportunity for all EMEA but we have never created a unified campaign. This is a unique opportunity to promote Uber globally, and create top-of-mind recognition for active and prospective riders during the summer months, both at home and abroad.
We have created a multi-channel marketing campaign centred around the big idea, "Every destination within reach". Through a range of creative executions, we aim to encourage riders to do more, see more and enjoy more over summer. Because with Uber now in over 500 cities, we've opened up a world of destinations and experiences. So now the only thing left to decide is, where to?
Few weeks sprinting with Leo Pollock (copywriter) to produce this lightning fast toolkit that has been displayed in most of EMEA cities.
Channels included, OOH, Digital OOH, Landing page, Blog contents, Social Media content, Digital Banners, In-App cards and many swag items to give away both internally and externally.
Ideation stage with winning ideas out of over a dozen
