For the 2017 Kingsmead Book Fair poster range, we created bespoke typography for the headline 'Worlds within Words', treated it to celebrate a specific literary genre and surrounded it with elements that support the message. The idea is that books transport readers to vivid worlds - the suspense, mystery and dark deeds of crime/thriller fiction; the rhythm, imagery and metaphor of poetry; and humankind's ancient past relived through the richness of archaeology and history.