Identity Development • Gomo
Gomo goes beyond financing to provide a full-on, all-in-one vehicle services solution that delivers value and peace of mind. They make more people more mobile in more affordable ways. We were involved throughout the brand journey, from brandmark to identity development. The Gomo brandmark is distinctive and sturdy, conveying reliability and longevity, while the visual style speaks to movement and energy. Both are representative of a dynamic, approachable brand. While adding movement, the ribbon element in three colour bands, symbolises the three core services of buy, insure, maintain.
Credits
Executive Creative Director: Shaun Botes
Design & Creative Direction: Kim Francey
Design: Jayce Davin
Strategy: Nick Schilperoort
Account Executive: Xhanti Mahlangeni
Design & Creative Direction: Kim Francey
Design: Jayce Davin
Strategy: Nick Schilperoort
Account Executive: Xhanti Mahlangeni
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