CoCre8 Brand Identity
We were asked by Fujitsu South Africa to undertake a strategic rebrand in an African context. This resulted in the creation of a new name, a new brand identity with relevant touchpoints that included stationery, a digital presence, signage, vehicle livery, and the creation of a launch brand cinematic.
The name CoCre8 pays tribute to the strong relationships and enduring partnerships Fujitsu has developed with clients and suppliers over the years. The 3D brandmark with its multiple view angles is inspired by the binding relationship between people and technology, while the double C infinity loop and colour palette pay homage to the Fujitsu heritage. The bespoke typography and pattern add to a complete brand experience that takes CoCre8 into a new era, connecting potential to infinite possibility.
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Creative Director: Shaun Botes
Designer: Kim Francey
Copy Writer: Carole Watkins
3D and Animation: Greg Cook
Account Manager: Nick Schilperoort