South Point is the leading provider of student accommodation across major cities in South Africa. Our task was to evolve the brand identity, making it more relevant to modern youth culture.

Inspired by bold African patterns, the new South Point look and feel features a colourful, contemporary, eye-catching visual language designed to be used across all key touch points including stationery, advertising, audio visuals, social media, signage and promotions. Our intention was to spread the message that South Point is the place to stay, to study, to live it up, and experience the best years of your student life.