Histories with a Story
Mercado Libre is the #1 e-commerce in Latin America. With 20 years of history, the platform has a huge amount of data about how users interact, buy and sell items and goods on the Internet. By using data mining, I analyzed interesting purchasing patterns to build the backbone of this idea: to create the first video campaign inspired by unconnected users’ purchase data.
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Video contents.
The rest of the campaign ran in Argentina, Brazil, Uruguay, Chile, Colombia & Mexico in Spanish
Case.
Recognitions.
❂ 2019 | Silver - Data & Creativity - IAB Argentina
❂ 2019 | Bronze - Data & Strategy - IAB Argentina
❂ 2019 | Bronze - Data & Strategy - IAB Argentina
❂ 2019 | Bronze - Digital & Social - Ojo de Iberoamérica
❂ 2019 | Bronze - Lead Generation - MMA Smarties X | WARC
❂ 2018 | Bronze - Interactive - Diente
❂ 2018 | Mention - Interactive - Diente
❂ 2018 | Bronze - Interactive - Diente
❂ 2018 | Mention - Interactive - Diente
