Histories with a Story
 
Mercado Libre is the #1 e-commerce in Latin America. With 20 years of history, the platform has a huge amount of data about how users interact, buy and sell items and goods on the Internet. By using data mining, I analyzed interesting purchasing patterns to build the backbone of this idea: to create the first video campaign inspired by unconnected users’ purchase data.
 
...
Video contents.
The rest of the campaign ran in Argentina, Brazil, Uruguay, Chile, Colombia & Mexico in Spanish
Case.
Recognitions.

❂ 2019 | Silver - Data & Creativity - IAB Argentina
❂ 2019 | Bronze - Data & Strategy - IAB Argentina
❂ 2019 | Bronze - Digital & Social - Ojo de Iberoamérica
❂ 2019 | Bronze​​​​​​​ - Lead Generation - MMA Smarties X | WARC
❂ 2018 | Bronze - Interactive - Diente
❂ 2018 | Mention - Interactive - Diente
Mercado Libre
66
477
2
Published:

Mercado Libre

66
477
2
Published:

Creative Fields