During 2020/21, it has been reported that almost 8 out of 10 companies or employees in the world have faced temporary pay cuts. This reality closely touched the creatives who thought up this campaign. So out of frustration came inspiration, and that's how the fairest promo ever was born. All anyone had to do is download the BK app, add in their pay cut percentage plus duration and avail the equivalent discount right away!
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Posters.
Promo video.
Recognitions.
❂ 2021 | Gold - Marketing Disruptors - Effie MENA
❂ 2021 | Gold - Creative eCommerce - Asian Ad Stars
❂ 2021 | Silver - Special Pivot - Asian Ad Stars
❂ 2021 | Bronze - Direct - Asian Ad Stars
❂ 2021 | Bronze - Brand Exp & Activation - Asian Ad Stars
❂ 2021 | Shortlist - Direct Marketing - One Show
❂ 2021 | Silver - eCommerce - WARC Mena
❂ 2021 | Silver - Digital B to C - Caples Awards
❂ 2021 | Silver - Response to Covid - Caples Awards
❂ 2021 | Bronze - Mobile - Caples Awards
❂ 2021 | Silver - Film Animation - Clube de Criação Brazil
❂ 2021 | Bronze - Direct - Dubai Lynx
❂ 2020 | Silver - Best Latin Idea for the World - Ojo de Iberoamérica
❂ 2020 | Editor's Pick and Most Popular - Digital - Adweek
❂ 2020 | Work of the Week - Promo & Activation - Little Black Book
❂ 2020 | Best Interactive Idea August 17th - Best Ads on TV
