Corporate does not mean boring!

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Corporate does not mean boring! Photography & Design for Glezco's Christmas Card

Brief/

Glezco Asesores y Consultores is a law firm within the labor and tax consultancy sector that seeks to enhance their visual identity and stand out among their competitors. The design of a Christmas greeting card is a typical assignment for these dates, usually sent to their customers through newsletter and regular mail.

Solution/

To reinforce the identity of Glezco according to their corporate image, we created a photograph that was out of the ordinary within the consulting sector; that would draw attention to their clients and break with the stereotypes of this type of communication, many times distant and boring. In this way, with a naive and handmade approach, with wooden blocks covered with paper, we built the letter “G”, initial of the signature.

This typography, as a big pillar appears capturing the most attention in photography, revealing a winter landscape made of papercraft, where corporate brand colors; blue, gray and white stand out accompanying the central message of the card. "If your dreams for new year's do not scare you, they are not big enough!"