We recently had the pleasure of helping a long time client refresh this product design to refocus on the core benefits. These eggs are a uniquely nutritious product enhanced by feeding the hens a university researched diet richer in vitamins and good omegas. We created key messaging on the label to educate customers and reassure the natural manner of the enhancement. As a very technical product we created a dense but highly accessible layering of information, an approach that focus groups supported. We changed the previously largely white label to a striking black to both reflect the premium nature of the product and to further differentiate on the shelf.  The logo was refreshed as well, simplifying the existing design to focus more on the hen and the egg without loosing customer recognition. As usual I modelled and rendered everything in Modo, including the eggs. Everything is modelled by hand with no mesh fusion or CAD input.