Rylee Jo Ashcraft/Chatterton's profile

Integrated Wellness - Bioidentical Hormones Campaign

Integrated Wellness
Bioidentical Hormone Therapy Program
When developing the look for Bioidentical Hormone Therapy, we wanted to do a “the writing is on the wall” type of look. Many people dismiss symptoms of unbalanced hormones as just getting older or they aren’t aware that being tired could mean their hormones are off. 

I started by finding images of people that would be in the age range of those who are typically affected by unbalanced hormones. Also making sure that the background behind them had texture. We wanted to create a graffiti look so the texture was an important aspect. The “libido” image was the only image that a background needed to be added. There wasn’t enough texture. Each symptom needed an icon created. Once I had the icons developed they were added onto the background, behind the person. A graffiti look was done to help convey that “writing on the wall" look.

Along with these posters, I was in charge of developing flyers, email, social media, and a landing page to help promote the program.
Integrated Wellness - Bioidentical Hormones Campaign
Published:

Integrated Wellness - Bioidentical Hormones Campaign

Published: