Integrated Wellness
Functional Medicine Digital & Print Campaigns
Digestive Disorders
Digital campaign centered around digestion, how your gut affects your health, with a focus on bringing in new patients. When people have health issues there are side effects that they may or may not be aware of. To help bring awareness to these issues, an infographic was developed to make it easier to self diagnose and educate with the hopes that people would recognize their symptoms and click or call to make an appointment.
Our ad campaigns for Digestive Disorders, which was inspired by the marketing department’s favorite emoji, consist of a series of social media campaigns, email blasts, blog articles and a landing page with the infographic as the main focus. Each digital assets would take the potential patient to the landing page.
Digestive Disorders Campaign - Landing Page & Social Media
Health Assessment
Integrated Wellness’ Functional Medicine department offers up a simple health assessment as a draw to bring people into the clinic. It consists of a simple blood draw and a consultation with the hopes that the people that come in for this health assessment will become life-long patients. Similar to the Digestive Disorder, the team wanted to do a self diagnose infographic. This one was a digital download that in order to get, they would have to offer up their email address and select gender (which also helped or marketing research). This campaign was mostly all digital and consist of assets much like the Digestive Disorders. Consisting of social media ads, email blasts, blog articles and a landing page where we could capture emails (if we didn’t have them already) and bring in potential patients. The health assessment campaign was to accompany with flyers we had in the clinic that questioned patients how healthy they thought they were.
Health Assessment Campaign - Digital Download
Thyroid
Campaign to bring awareness about thyroid imbalance and that the clinic can help with correcting those imbalances. Since our Health Assessment campaign was successful, we wanted to keep the same look and feel. Our challenge with this campaign was that we didn’t want to make it different from the other campaigns we had previously did. As a team, we brainstormed on different ways to get this awareness out to the public. Since I have some knowledge in motion design, we decided to take advantage of that skill. I developed a video that we supported online through our Facebook page and on our site. We also had it playing in the office. Along with this video, we created gifs that we used for paid campaigns through Facebook showing three of the main signs of a thyroid imbalance. We developed stagnant web banners of these three imbalances that we sent to an agency that helped promote this campaign. A landing page design and blog images were also some of the pieces that were created for campaign support.
Thyroid Video - For Office & Online Use
Thyroid & Health Assessment Card - Internal & Event Uses
