Background
The ThermoCool LTD is a young company selling cooling and heating systems. The company is oriented to the young people building their first homes and new companies office spaces, clubs, hotels etc.
The ThermoCool LTD is a young company selling cooling and heating systems. The company is oriented to the young people building their first homes and new companies office spaces, clubs, hotels etc.
Tasks
Start from scratch, design company logo, define colors, fonts, company documentation, sales sheets, and outdoor promotional materials. Create a web site and write content for it. The website is designed in the Word Press.
Start from scratch, design company logo, define colors, fonts, company documentation, sales sheets, and outdoor promotional materials. Create a web site and write content for it. The website is designed in the Word Press.
We start with colors. The ThermoCool needed colors that will be recognized by the targeted audience but also represent the business niche they belong to. Logo followed the colors, putting strong almost sporty shapes and fonts and mixing them with the contrast of dark shades and warm orange color.
We analyzed competition and discussed personas, flows, and content with company management. Based on the management feedback website was designed.
Billboards campaign included brand-name products that the company sells and strong visual elements of the ThermoCool. Since the campaign goal was visibility, billboards are put in a city center and mountains.
