Background
Fegnion is a family owned and operated raw cat food company from New York-Queens. With the phrase "You are what you eat", Fegnion celebrate the cat's real nature of obligate carnivore.
Fegnion is a family owned and operated raw cat food company from New York-Queens. With the phrase "You are what you eat", Fegnion celebrate the cat's real nature of obligate carnivore.
Tasks
The task was to create a cat food package design, develop an advertising campaign, social network branding, and ads campaign, design sell sheets, fair promotional and branding materials. Develop the webshop that is informative and intuitive for purchasing frozen raw cat food.
The task was to create a cat food package design, develop an advertising campaign, social network branding, and ads campaign, design sell sheets, fair promotional and branding materials. Develop the webshop that is informative and intuitive for purchasing frozen raw cat food.
The Fegnion cat was presented as a chic cat from New York that is very self-aware. Fegnion cat knows who she is, and she is ready to claim her real nature of obligate carnivore. Each cat on visuals has a look of a hunter coming from the dark. This dark hunter look emphasizes the cat nature we strived to in a campaign.
Webshop UX process took some time, and a lot of testing and getting information about fur-parents habits. We had the help of company owner friends who are also fur-parents or they are engaged in cat rescue clubs.
Since the food is frozen, it needs to be shipped in special thermo-boxes. Boxes are quite big and they can store from 6 to 18 food packages (containers). We created 4 options so the costumers can mix and match different products and do not feel restricted in process. We created appealing UI, designed custom illustrations, infographics, webshop is developed in WordPress.
