Background
dealSoft GmbH is a home health care software solution company from Frankfurt am Main. With meinpflegedienst.com, dealSoft offers cloud-based nursing service software that can be used anywhere, anytime. The software was made in cooperation with medical and nursing professionals in order to develop a program that meets all the requirements of modern health care services.
dealSoft GmbH is a home health care software solution company from Frankfurt am Main. With meinpflegedienst.com, dealSoft offers cloud-based nursing service software that can be used anywhere, anytime. The software was made in cooperation with medical and nursing professionals in order to develop a program that meets all the requirements of modern health care services.
Tasks
We start our collaboration in 2009 when the company is started and work together on all branding and promotional materials. From the company and the software logo, website development, software graphics and icons, fair appearance design, sell sheets, and many more promotional materials, as well as new software release campaigns.
We start our collaboration in 2009 when the company is started and work together on all branding and promotional materials. From the company and the software logo, website development, software graphics and icons, fair appearance design, sell sheets, and many more promotional materials, as well as new software release campaigns.
We have worked together from the start, creating full visualization of the company and the software. Choosing colors, graphics, and advertising messages. It was an interesting journey to learn about health care and the nursing process while creating a learnable and helpful software visualization.
We even created a cartoon showcasing software and app use in one day of a nurse. The nurse from the cartoon was called Marta, and she becomes a spokesmodel of the software and app. Marta becomes a main software/app persona that is used on different promotional materials (print and digital) explaining new features to the targeted audience. The latest website was created in WordPress.
