SmashMallow is a premium snacking marshmallow made with Organic and all-natural ingredients.
We rooted the brand in adventure, each flavor transports you into a world of whimsy. We created new worlds for every flavor, every theme was thought out before designing.
The project consisted of strategy, naming, visual identity, packaging, product photography, marketing and social media assets.
Credits
Agency: Hatch.
Creative Direction: Nicole Flores.
Agency: Hatch.
Creative Direction: Nicole Flores.
Design Direction: Javier García
Designers: Kelly Wahlstrom, Pear Weerawong.
Illustration: Owen Davey
Designers: Kelly Wahlstrom, Pear Weerawong.
Illustration: Owen Davey
