Balance Bar was a leader and innovator in the nutrition bar isle since the 90’s. A newer and more indulgent recipe was launched that included natural inclusions with flavors inspired by classic candy bars but with healthier ingredients.
Balance needed a sophisticated brand refresh that looked appealing from a candy perspective while showcasing the natural ingredients in an indulgent way. The solution was a packaging wrapper that paired layered indulgent ingredient photography juxtaposed with vibrant color patterns inspired by candy wrappers.
Role: Lead Designer. Agency: Hatch. Direction: Nicole Flores. On-Pack Photography: Stan Musilek. Product Photography: Javier García.
Protein/Chocolate Bar Design