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    Balance Bar. A nutritional bar packaging redesign. Role: Lead Designer, Agency: Hatch, Direction: Nicole Flores, On-Pack Photography: Stan Musile… Read More
    Balance Bar. A nutritional bar packaging redesign. Role: Lead Designer, Agency: Hatch, Direction: Nicole Flores, On-Pack Photography: Stan Musilek, Product Photography: Javier García Read Less
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Balance Bar was a leader and innovator in the nutrition bar isle since the 90’s. A newer and more indulgent recipe was launched that included natural inclusions with flavors inspired by classic candy bars but with healthier ingredients. 

Balance needed a sophisticated brand refresh that looked appealing from a candy perspective while showcasing the natural ingredients in an indulgent way. The solution was a packaging wrapper that paired layered indulgent ingredient photography juxtaposed with vibrant color patterns inspired by candy wrappers.

Role: Lead Designer.   Agency: Hatch.   Direction: Nicole Flores.   On-Pack Photography: Stan Musilek.   Product Photography: Javier García.

Protein/Chocolate Bar and Box / Caddie Design
Supporting Graphics
Protein/Chocolate Bar Design
 Box / Caddie Design
Bar Wrapper Design
Supporting Graphics
Bar Box / Caddie Design
Supporting Graphics
Packaging/Bar Product Range
Wrapper Design
Protein/Chocolate Bar Design
Protein/Chocolate Bar and Box / Caddie Design
More updates & WIP on instagram & dribbble