Balance Bar was a leader and innovator in the nutrition bar isle since the 90’s. A newer and more indulgent recipe was launched that included natural inclusions with flavors inspired by classic candy bars but with healthier ingredients.
Balance needed a sophisticated brand refresh that looked appealing from a candy perspective while showcasing the natural ingredients in an indulgent way. The solution was to pair ingredient photography that showed the layers of goodness juxtaposed with vibrant color patterns inspired by candy wrappers.
Role: Lead Designer. Agency: Hatch. Direction: Nicole Flores. On-Pack Photography: Stan Musilek. Product Photography: Javier García.