Nickel: The Allowance that Teaches
A new approach to childhood financial education that helps kids
learn about money by actually using it. Nickel is a part mobile app and part debit card service that teaches teens make better financial decision
The identity needed to be both attractive to teens and adults. Our approach was to tie the concept back to building blocks, the very core parent teaching element. This is represented through the Visual Identity System in bright color overlays and stacking shapes.