Chelsea FC asked us take part in a pitch to design a full graphics package for ‘The 2018 Chelsea FC Awards’ held at Olympia London.

The graphics were to be displayed across 6 individual screens that would move across the stage into different configurations at various point in the event.

The existing print campaign utilised a blue ‘Touchline’ lockup combined with silhouettes of the players. We took this treatment and developed it into an exciting motion design execution by shattering the blue line into fragments that could house footage. As the awards were announced, we would also utilise the player silhouettes to reveal the winners as they were read out.