We were asked by Publicis London to create an animated film to introduce new customers to Citi Private Bank. Working through the script, we came up with a sequence that welcomes clients to the Private Bank by taking them on a journey through a stylised CG world. We developed a clean and sophisticated look that would appeal to the bank’s high end clientele and tie in closely with the Citi brand. 

On delivery, we supplied a variety of visual assets to allow the animation to be made interactive. Clients could then watch the film on their device and click on key icons to reveal more information about specific services.