Somtex - The Science of Sleep
Microscopic molecules to Memory foam Mattress
We were asked to come up with a promotional video to showcase the new memory foam Mattress from Somtex. During our research, we discovered that memory foam has a very interesting structure when viewed under the microscope. Inspired by these images, we created a gradual reveal of the mattress, from a microscopic level through to a wide shot of the entire product. Physical properties and details such as the fine woven surface and the embroidered logo are revealed at points along our journey.
Aside from the design and CGI, RocknRoller Studios also undertook the live action edit, post production and grade to finalise the commercial.