Brand concept, identity, and art direction for Teikit, a take away that mixes Japanese cuisine with the rest of the world gastronomy. They renovate the menu every six months, which brings the opportunity to launch, each time, a small communication campaign.
Still life photography Vidal Orga
Still life photography Vidal Orga
Campaign 2016
For this proposal we used an illustrative technique that mixes Japan with other cultures. The union of the two images generated a new one, describeing the essence of Teikit.
Illustration by Ruxandra Duru
Campaign 2017
In this case, several old Japanese photographs where altered with paint strokes illustrating other cultures.
Illustration by Maggie Adrover
Campaign 2017
At last, we recreated the Japanese tea ceremony by replacing the infusion for another gastronomic element singular from somewhere else in the world: Germany, the United States, and the United Kingdom. This way we synthesized in a single image the concept ‘Where Japanese culture meets world gastronomy’.
Photography by Marssal Vaquer
