Just Eat had a problem. With a huge rebrand under their belt, the days of takeaway puns and sing-along adverts were fast becoming a memory. With this swanky new rebrand came a new focus - making great food accessible to everyone. But, with a 'lad-like' personality ingrained into consumers, a mindset shift was needed.

These tube-only ads served a purpose, to engage commuters with a new type of takeaway. Not just a late-night kebab, Just Eat sought to show consumers the variety and breadth of their offering. Maguro Nigiri, anyone?