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Printed.com: BAU (pre-rebrand)
Printed.com - Pre-Rebrand

As most small businesses to name a brand or company with an inspiring tone of voice, and you'll probably hear Innocent mentioned once or twice. Or three times. Or more.

It's true, Innocent drinks have a wonderful, warm tone of voice. It's a voice which encapsulates their brand perfectly.

But is it so cool when you're trying to sell paper?

When I first started at Printed.com, our tone was a little... confused. From swinging between lighthearted emails with a forced

Printed.com: BAU (pre-rebrand)
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Printed.com: BAU (pre-rebrand)

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