Printed.com - Pre-Rebrand
As most small businesses to name a brand or company with an inspiring tone of voice, and you'll probably hear Innocent mentioned once or twice. Or three times. Or more.
It's true, Innocent drinks have a wonderful, warm tone of voice. It's a voice which encapsulates their brand perfectly.
But is it so cool when you're trying to sell paper?
When I first started at Printed.com, our tone was a little... confused. From swinging between lighthearted emails with a forced