Vivien Zeng's profile

Twinkies Rebrand

Vivien Zeng
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TWINKIES REBRAND
Branding and Packaging. A hypothetical package redesign for Twinkies aimed to increased sales and brand recognition in Canada. Made in collaboration with Ruizhou Li and Xintong Cai.
package twinkies product Packaging design graphic graphic design branding packaging design confectionaries
package twinkies product Packaging design graphic graphic design branding packaging design confectionaries
package twinkies product Packaging design graphic graphic design branding packaging design confectionaries
package twinkies product Packaging design graphic graphic design branding packaging design confectionaries
As part of a loyalty program initiative aimed to increased sales, a collectible card is included in every box, celebrating Twinkies 100th Anniversary. Each card is part of a larger puzzle that when complete can be used to enter Twinkies 100th Anniversary contest.
package twinkies product Packaging design graphic graphic design branding packaging design confectionaries
package twinkies product Packaging design graphic graphic design branding packaging design confectionaries
Twinkies Rebrand
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Vivien Zeng's profile

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Vivien Zeng's profile
Toronto, Ontario, Canada

Twinkies Rebrand

Hypothetical package rebranding for Twinkies.

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives