We were approached by SAMSUNG to help them launch an ambitious new project. The company would create a network and sim-card that was easier to use than current options in the market. The offer would be a highly streamlined user experience domestically, but especially while traveling internationally. 

We developed a brand strategy and the name "simple". The name based on the experience, became the mission, and the singular driving force behind the brand and visual identity. Never has a smart name led our design work more.