The “RE:Formation” series was created for the auction at the annual conference of top management of Coca-Cola HBC dedicated to recycling.
The series of three objects — RE: Mona, RE: Red Horse, RE: Black Square — is an homage to iconic works of art. Each object is a combination of two icons of popular culture — artistic creation and commercial brand. Coca-Cola classic aluminum can and the work of the famous artist in the synthesis process create a new meaning.
RE:Mona
homage to Leonardo da Vinci
638 cans of Coca-Cola classic, 638 nails, 6 sheets of polystyrene and 13 working hours of the milling machine were used in the process of creating the Re:Mona object. Different heights of the modules create volume and illusion of light and dark, which allows us to consider the image of Mona Lisa.
RE:Red_Horse
homage to Kuzma Petrov-Vodkin
The Re:Red_Horse object consists of 300 cans of Coca-Cola, Sprite and Fanta.
Cans are seated on vertical iron rods, forming a tight dock.
RE:Black_Square — homage to Kazimir Malevich
The RE:Black_square object consists of 160 cans of Coca-Cola Zero.
Cans are painted black and white, forming the Black square and the mat.
Cans are painted black and white, forming the Black square and the mat.
