Dean Anthony McCurry's profile

Wunderlust - Starpack Student Awards 2013

The general concept was to create a package that could be brought with you with minimum fuss wether it be traveling by air, train or car. With restrictions in place with what can be taken on a plane these days it had to this into account first and for most. Wonderlust defined means a strong will or a lust for travel this suited to concept perfectly. Through experimentation of the typeface and an alternate spelling the logo of the ‘U & N’ came about. The idea that it represented from A to B was simple yet extremely effective. Almost indicating map lines or a route set out by “google maps”. 
The package was developed to be highly recyclable the simple little milk carton style leant towards this idea of Green and carbon neutral, Because what could be more clean and natural as milk? Each carton contains about 50ml. This amount seemed enough for a short haul trip and also gave the option to bring other liquids on with their hand luggage/Cabin luggage. Directed towards the female end of the market with the exotic scents and words used to describe it’s nourishing properties although it wouldn’t look out of place in a mans luggage. 
The package was created for the eventuality that it would be made in out of the PET material this would provide easy opening and would strengthen the overall product. The PET is very green and recyclable and would help reduce a persons carbon footprint on the travels. Wunderlust incapsulates the idea that traveling and pampering can go hand in hand. Some thing that can be enjoyed on your down time.
Wunderlust - Starpack Student Awards 2013
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Wunderlust - Starpack Student Awards 2013

My Entry for the 'Starpack Student Awards 2013' The Brief Chosen was "Luxury on The Go" for 'PETpower'

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