We worked with our friends at Northern Monk first on their Crowdcube campaign, which tore through its target in just 3 hours and closed at a whopping 1.5 million with 2161 investors. With the funds raised, Northern Monk were tripling capacity with a new canning line and opening a Manchester tap room. All they needed was their brand to step up to their wild success and asked us to refresh their core range.
We began by refining the monk brand mark and clarifying his role in the narrative. A combination of illustration and colour were used to create a world around each beer. Through the energetic bursts, a story is told which demonstrates the bold, own-able characteristics of each beer. Colour evokes the nature of each flavour, from calming session-able blues to fiery and bold IPA’s.