During my work at Schmidhuber Brand Experience agency I had a luck to work as a part of a big team on a wonderful Siemens project for IFA show. The part that I was focused on was the futuristic Home Connect part.

the key element of a future home by Siemens could become a Mike - Siemens' conceptual virtual assistant that connects all devices in your future smart home

Another part that I was focused on - was the live cooking area, kitchen design and tribune. And the key message was that it should visually correlate to the Home Connected area, and Mike should assist the star Chef during live cooking show

On the earlier stages of design some of the edges were designed as a led lines to create a visual dynamic connection between devices

The architectural concept developed by Schmidhuber and Blackspace agencies called Urban Loft - "it’s about creating a fully realized spatial experience to demonstrate the boundless possibilities these modern kitchen appliances open up." 

I am glad that I had a chance to work in a great design team at Schmidhuber Agency and participated in such significant project. Siemens Urban Loft project at Ifa 2016 got three design wards: Famab Award, Red Dot communication design award, If Design Award