Electing New Mayors
Clients: Mike Hurley, Mike Little, NPA Vancouver
Category: Advertising, Branding, Campaigns, Content, Radio, Strategy, Web Design, Video Production
In 2018, Proximis had the privilege of helping to elect two Mayors (Mike Hurley in Burnaby and Mike Little in the District of North Vancouver). Meanwhile in Vancouver, Proximis helped Ken Sim and the NPA Team in Vancouver elect five councillors, two Park Board commissioners, and three School Board trustees, and come within 0.6% of the mayoralty.
Video and Radio Production
Proximis Digital produced over 25 videos for municipal candidates, accumulating over 1,000,000 views online. These products ranged from 30-second television commercials, to multi-minute documentary-style feature pieces, to short animated videos and everything in between. The videos were produced by our in-house video production team.
Meanwhile, we also produced a number of radio commercials for Ken Sim and the NPA Team, which were recorded in-house and strategically placed on a number of local radio stations.
Explore our video work here: www.vimeo.com/proximis
Branding and Messaging
Proximis proudly supplied design services to our mayoral candidates, including logo design for Mike Little. For Ken Sim and the NPA Team, we refreshed their branding, giving them a new logo and visual identity to help them connect with a younger audience. Meanwhile, our design team produced graphics and photos for use on social media and in advertising for all our candidates.
We also helped distill the core messaging of the three campaigns into online-friendly products, in an effort to help voters better connect with their local candidates.
Web Design
Proximis designed and implemented a modern website for Ken Sim and the NPA Team. Working in unison with our branding refresh, the website was designed to be visually appealing and easy to navigate, all while working seamlessly on mobile.
Print Materials
We produced a diverse range of print materials for Mike Hurley, Mike Little and Ken Sim and the NPA Team. These materials included pop-up banners, postcards, rack cards, letters, mailers and official campaign documents.
Social Media and Online Advertising
For Ken Sim and the NPA Team, we produced, placed and managed content and advertising across Facebook, Instagram, Twitter, Google Search, Google Display Network, YouTube and Adroll. Through a combination of advanced targeting and an intricate understanding of BC’s political and social landscape, we strategically delivered ads which reinforced messaging and drove votes.
