National Police Federation
Client: National Police Federation
Category: Advertising, Branding, Campaigns, Content, Strategy, Video Production
The RCMP are the only police force in Canada without a collective agreement. When efforts to choose an organization to provide representation began to intensify in late 2016, Proximis was engaged by the National Police Federation to support their efforts to inform and recruit members to join NPF over other competing groups. Working closely with those handling the day-to-day campaign efforts, we were tasked with updating the NPF’s online visual presence. We delivered an updated logo, online key messages, and new creative assets for their web, social media, and advertising efforts. We also created numerous videos which included both animated motion graphics and live action videos.
NPF have since surpassed the membership numbers required to certify, making them the overwhelming choice of RCMP members.
