A project by Equity Design®
Job Description: Branding, Graphic Design, Architecture
Branding, Graphic Design: Gu Sobral, Sergio Magalhaes
Architecture: Rodrigo Ribeiro
Client: Body Six Sense
Service: Gym/Sports
Date: February 2018
The Job
There is a new modality of super original gym in Spain. The academy that holds this new concept is Pavigym. They have internally developed a technology called Prama®. A successful entrepreneur wanted to bring this innovative technology to Brazil and make a new brand. Then, he called us.
And what is Prama?
With absolutely no treadmills or bikes, this new concept brings the gameplay and aesthetics of an arcade. It also tracks heart rate, times sprints and interacts with the player. It's fun and beautiful, because as you touch the circles and strokes, they light up.
Before you scroll down to see the project, just watch the video below to know more about Prama®. It's short. :)
Key Visuals
Interesting part of the job.
The product allowed us making beautiful lights mixed with a of heroic action of the athletes.
Architecture
