Studio Soulbox ®
A Project by Equity Design ®
Work: Branding, graphic design, illustrations and architecture
Branding/Graphic Design: Gu Sobral
Project Manager: Sergio Magalhaes
Architecture project: Rodrigo Ribeiro, Sergio Magalhaes
São Paulo is a huge and diversified city. A city that tends more and more to health and physical exercises. While some prefer outdoors activities, others prefer gyms. But this is the first gym in Sao Paulo focused on boxing and punching as a cardio exercise. And all the competition between the players is rated, measured and showed on screens all over the room. So all of this had to have a high-tech appeal, and we couldn’t make an aggressive concept, because this is all about shape your body and train your soul. We were called to develop all the concept, branding, atmosphere, graphic design and architecture of Soulbox.
Graphics & Illustrations
There is something strong in our cases, which is including vectorial graphics and illustrations to immerse in the architecture. This time we chose to use some great personalities from this universe, such as Rocky Balboa and Ronda Rousey. That was a great shot because these pieces are strongly instagrammable and people always use to do stories and photos from these.
We also took advantage from the illustrations putting some brazilian celebrities on glove's package made specially for them.
The Final Place