Single: It's Your Life
Role: Art Direction & Design for single cover
Art Direction, Illustrations and Design: Gu Sobral
Photos: Marcos Hermes
Zeeba is one of a kind artist. Writer, singer and composer of big hits spread worldwide such as "Hear me Now" and "Never Let Me Go" - in partnership with Alok - now he launches his new single featuring DJ Marina Diniz and singer Isadora, owner of the vocals of great hits such as Sun Goes Down's Bruno Martini. I was invited to develop the cover of this single. There is an exhausting process along the job before reaching the final result in order to communicate the right feeling of the song and also please all artists and people involved. The intention in this case is to bring a little bit of this process.
The whole process took two photo sessions to be accomplished. The studies above were made with photos from the first session. But then we've realised it would be necessary to take another round. And then we nailed it. I also gave an alternative option made one hundred percent with illustration, used on social media by the artists later.
After the final photo was solved, retouched and approved by all the artists, I finally gave life to the final cover. Somehow I had to put some dynamic feeling into it to represent the most different kind of lives. So I had the idea to play with many kind of different typographies. That worked pretty well on social media and also in static format for music platforms.
Besides the official cover, there is also a second version: this one is one-hundred-percent illustrated. The alternative cover was used to spread the song throughout artists' Instagram accounts, but unfortunately was not used on music platforms.