"Ark" comes from the English word "archetype". It represents the model, the ideal collection and it's the new range of Qua, a product selection created to fulfil the needs of any project as it's developed from three different expert perspectives: architecture, engineering and interior design. It presents a complete range of sizes cuts and special pieces from the most utilitarian sizes to decorative mosaics and tumbled combinations. Its technical features make the product suitable for all conditions and also offers a natural colour palette that covers a high chromatic scale with warm colours. A complete branding project has been done for Ark, since its naming and graphic environment to its promotion tools such as a master catalogue, folders and panels.