WOW 
Harnessing the power of design. 

WOW’s prior website design was plain, uninspiring and dull. And most importantly, it failed to convey the genuine value of its products. 

Excited about the impact our industry knowledge could have on the brand, we took on the challenge of revamping it. 

Design and usability became our priorities, so we kept aesthetics and user expectations top of mind at all times. 

Photography and colours prevailed on the website’s design too as rich imagery and colourful items were two aspects that clearly set WOW aside from the competition. 

The end result was a powerful, cutting-edge and compelling website design. 


Website design for WOW
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VXLAB | Branding & design direction