Great British food celebration
Liven has just completed the creation of an integrated campaign for Pabulum a food contractor based in Fleet Hampshire.
We were asked to oversee the creation of its primary and secondary Autumn/Winter campaign which ultimatley involved encouraging pupils to eat healthy. At the core of the campaign was a suite of Primary and Secondary Term posters.
The aim of the posters was to raise the awareness of Pabulum amongst school pupils and to promote the overriding message that Pabulum will be offering pupils tasty school dinners, from across the British isles made with fantastic local ingredients.
The campaign was called ‘The Great British Food Celebration’ and just like a travelling circus the main poster visually conveys a message of trying iconic dishes from, England, Scotland, Wales and Northern Ireland. The copy was adjusted for primary and secondary pupils, with prizes available to secondary students who participated (collecting loyalty card stamps).
Along with the posters the campaign was also rolled out across a range of printed collateral. One such item was an activity pack which included: Activity booklet with games and stickers, a menu informing the parents about the food their child would be eating and a letter to the parents from Pabulum.
